Bind-In

Bind-In

An advertisement in a periodical such as a magazine that includes a perforated card enabling the recipient to respond. That is, the bind-in makes it as easy as possible for a potential customer to buy the product being advertised.
References in periodicals archive ?
Feldstein says that blow-ins for some reason, tend to do a bit better than bind-ins. Adds Rosen, "I've noticed more catalog blow-ins of late--and not just in the gardening catalogs."
"Package insert programs, FSIs, coops, ride-alongs, statement stuffers, card packs, bind-ins and blow-ins to catalogs--all are being used to drive Web traffic," says Joel W.
And in addition to targeted direct mail, several alternate media options, such as package inserts, coops and catalog and magazine bind-ins can help you reach these often ignored but avid consumers.
In the same vein, package insert programs and catalog/magazine blow-ins and bind-ins can help marketers find outdoor fans in particular niches at a smaller cost per thousand.
Bind-ins and blow-ins can be inserted into magazines, catalogs and other periodicals based on demographics or region, thus a higher cost per thousand than the rate for the general circulation of the publication.