A benefit segmentation
of tourists in rural areas: a Scottish perspective.
Studies in the 1980s tied benefit segmentation
to product preferences in terms of design and packaging (Woodside & Jacobs, 1985), and to market preferences in terms of sociodemographics, particularly age (Shoemaker, 1994).
Significant benefit segmentation
of an existing product category is the No.
Haley, Benefit Segmentation
:A Decision oriented Research Tool, Journal of Marketing, Vol.32, July, pp 30-35, 1968.
is a form of behavioral segmentation based on causal factors, as opposed to descriptive factors, based on the benefits or rewards the customer is seeking in the purchase decision (example: long-term versus immediate benefit).
seminal work on benefit segmentation
was published in 1968 and the early
However, most benefit segmentation
analyses are based on the assignment of respondents to groups in terms of similarity in benefit evaluations.
Second, the study examines the usefulness of benefit segmentation
on rural visitors, rather than on rural residents, where much of the previous research in this field has been conducted to date.
: A Decision-Oriented Research Tool," Journal of Marketing, 32 (July): 30-35.
"A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation
." Journal of Marketing Research 27 (November): 385-96.
and Reibstein, D.J., "Benefit segmentation
in industrial markets", Journal of Business Research, Vol.