A
benefit segmentation of tourists in rural areas: a Scottish perspective.
Studies in the 1980s tied
benefit segmentation to product preferences in terms of design and packaging (Woodside & Jacobs, 1985), and to market preferences in terms of sociodemographics, particularly age (Shoemaker, 1994).
Significant
benefit segmentation of an existing product category is the No.
Haley,
Benefit Segmentation:A Decision oriented Research Tool, Journal of Marketing, Vol.32, July, pp 30-35, 1968.
Benefit segmentation is a form of behavioral segmentation based on causal factors, as opposed to descriptive factors, based on the benefits or rewards the customer is seeking in the purchase decision (example: long-term versus immediate benefit).
seminal work on
benefit segmentation was published in 1968 and the early
However, most
benefit segmentation analyses are based on the assignment of respondents to groups in terms of similarity in benefit evaluations.
Second, the study examines the usefulness of
benefit segmentation on rural visitors, rather than on rural residents, where much of the previous research in this field has been conducted to date.
"
Benefit Segmentation: A Decision-Oriented Research Tool," Journal of Marketing, 32 (July): 30-35.
"A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and
Benefit Segmentation." Journal of Marketing Research 27 (November): 385-96.
and Reibstein, D.J., "
Benefit segmentation in industrial markets", Journal of Business Research, Vol.
