Studies in the 1980s tied benefit segmentation
to product preferences in terms of design and packaging (Woodside & Jacobs, 1985), and to market preferences in terms of sociodemographics, particularly age (Shoemaker, 1994).
Significant benefit segmentation
of an existing product category is the No.
is a form of behavioral segmentation based on causal factors, as opposed to descriptive factors, based on the benefits or rewards the customer is seeking in the purchase decision (example: long-term versus immediate benefit).
1984) "Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation
Framework," Journal of Travel Research, Fall, 14-25.
seminal work on benefit segmentation
was published in 1968 and the early
However, most benefit segmentation
analyses are based on the assignment of respondents to groups in terms of similarity in benefit evaluations.
Second, the study examines the usefulness of benefit segmentation
on rural visitors, rather than on rural residents, where much of the previous research in this field has been conducted to date.
A Least Squares Procedure for Benefit Segmentation
with Conjoint Experiments.
Chapter 4 deals with the stages of the buying process and describes lifestyle and benefit segmentation
, all of which is standard material in many general marketing texts.
They acknowledge Haley's contribution of benefit segmentation
Using our benefit segmentation
we assess the performance of 119 hotspots and hot zones in 40 cities in the U.
In this article, the author discusses the potential application of benefit segmentation
technique for segmenting and targeting older consumers in the UK.