Benefit Segmentation

Benefit Segmentation

In marketing, a strategy that divides potential customers into different groups based on the benefits they seek to derive from products. For example, benefit segmentation may divide customers into those who look primarily for short-term fun in their purchases, and those who are after long-term advantage. Behavior segmentation is most useful when a product is likely to appeal to persons in a specific niche. It is a form of market segmentation.
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Studies in the 1980s tied benefit segmentation to product preferences in terms of design and packaging (Woodside & Jacobs, 1985), and to market preferences in terms of sociodemographics, particularly age (Shoemaker, 1994).
Significant benefit segmentation of an existing product category is the No.
Benefit segmentation is a form of behavioral segmentation based on causal factors, as opposed to descriptive factors, based on the benefits or rewards the customer is seeking in the purchase decision (example: long-term versus immediate benefit).
seminal work on benefit segmentation was published in 1968 and the early
However, most benefit segmentation analyses are based on the assignment of respondents to groups in terms of similarity in benefit evaluations.
Second, the study examines the usefulness of benefit segmentation on rural visitors, rather than on rural residents, where much of the previous research in this field has been conducted to date.
A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments.
Chapter 4 deals with the stages of the buying process and describes lifestyle and benefit segmentation, all of which is standard material in many general marketing texts.
They acknowledge Haley's contribution of benefit segmentation (p.
Using our benefit segmentation we assess the performance of 119 hotspots and hot zones in 40 cities in the U.
In this article, the author discusses the potential application of benefit segmentation technique for segmenting and targeting older consumers in the UK.