Studies in the 1980s tied
benefit segmentation to product preferences in terms of design and packaging (Woodside & Jacobs, 1985), and to market preferences in terms of sociodemographics, particularly age (Shoemaker, 1994).
Significant
benefit segmentation of an existing product category is the No.
Benefit segmentation is a form of behavioral segmentation based on causal factors, as opposed to descriptive factors, based on the benefits or rewards the customer is seeking in the purchase decision (example: long-term versus immediate benefit).
1984) "Seasonal Segmentation of the Tourism Market Using a
Benefit Segmentation Framework," Journal of Travel Research, Fall, 14-25.
seminal work on
benefit segmentation was published in 1968 and the early
However, most
benefit segmentation analyses are based on the assignment of respondents to groups in terms of similarity in benefit evaluations.
Second, the study examines the usefulness of
benefit segmentation on rural visitors, rather than on rural residents, where much of the previous research in this field has been conducted to date.
A Least Squares Procedure for
Benefit Segmentation with Conjoint Experiments.
Chapter 4 deals with the stages of the buying process and describes lifestyle and
benefit segmentation, all of which is standard material in many general marketing texts.
They acknowledge Haley's contribution of
benefit segmentation (p.
In this article, the author discusses the potential application of
benefit segmentation technique for segmenting and targeting older consumers in the UK.
