Benefit Segmentation

Benefit Segmentation

In marketing, a strategy that divides potential customers into different groups based on the benefits they seek to derive from products. For example, benefit segmentation may divide customers into those who look primarily for short-term fun in their purchases, and those who are after long-term advantage. Behavior segmentation is most useful when a product is likely to appeal to persons in a specific niche. It is a form of market segmentation.
References in periodicals archive ?
A benefit segmentation of tourists in rural areas: a Scottish perspective.
Studies in the 1980s tied benefit segmentation to product preferences in terms of design and packaging (Woodside & Jacobs, 1985), and to market preferences in terms of sociodemographics, particularly age (Shoemaker, 1994).
Significant benefit segmentation of an existing product category is the No.
Haley, Benefit Segmentation:A Decision oriented Research Tool, Journal of Marketing, Vol.32, July, pp 30-35, 1968.
Benefit segmentation is a form of behavioral segmentation based on causal factors, as opposed to descriptive factors, based on the benefits or rewards the customer is seeking in the purchase decision (example: long-term versus immediate benefit).
seminal work on benefit segmentation was published in 1968 and the early
However, most benefit segmentation analyses are based on the assignment of respondents to groups in terms of similarity in benefit evaluations.
Second, the study examines the usefulness of benefit segmentation on rural visitors, rather than on rural residents, where much of the previous research in this field has been conducted to date.
"Benefit Segmentation: A Decision-Oriented Research Tool," Journal of Marketing, 32 (July): 30-35.
"A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation." Journal of Marketing Research 27 (November): 385-96.
and Reibstein, D.J., "Benefit segmentation in industrial markets", Journal of Business Research, Vol.