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1. Relating to the sale of goods to a retailer. That is, a wholesaler receives large quantities of goods from a manufacturer and distributes them to stores, where they are sold to consumers. A wholesaler generally is able to extract a better price from the manufacturer because it buys so many good relative to an individual retailer. In theory, this enables the retailer to sell the good at a better price for the consumer. See also: Economies of scale.

2. Relating to the sale of securities to institutional investors rather than individuals.
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The sale of securities among broker-dealers and to large institutional investors. Securities sold at wholesale go for slightly lower prices than those paid by individual investors. Compare retail.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.
References in periodicals archive ?
Some chains, including Best Buy and Circuit City, began advertising new releases at or even below wholesale cost to get consumers into stores to buy bigger-ticket items like DVD players or stereos.
Earlier this summer the National Association of Chain Drug Stores asked the HCFA to delay action, because many FULs on a previous list were found to be significantly below wholesale prices.
With the $1400 raised by REI customers Splore partnered with Black Diamond Equipment, a local climbing and ski equipment manufacturer, to purchase brand new rock climbing gear below wholesale prices.
Although the discounts put the prices of the JewelClub's jewelry below wholesale costs, every piece has the exact same level of craftsmanship and quality as the jewelry sold by traditional retailers.
WholesaleFashionSquare.com began its business in 1996, and continues to specialize in offering discount men and women's clothing, fashion accessories, cosmetics, fragrances, costume jewelry, and fashion jewelry at below wholesale prices.