Below the Line


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Related to Below the Line: Above the line

Below the Line

1. In accounting, an extraordinary income or expense a company does not incur in its day-to-day operations. Because they are not repeated, below the line items are not considered to increase or decrease the company's profit. See also: Above the line.

2. Advertising in which a company pays a commission based on the success of the campaign. Below the line advertising is most common in direct mail and similar campaigns that rely on a customer's reaction to the advertisement, rather than his/her previous research on the product.

3. A tax deduction one takes on one's adjusted gross income instead of one's gross income.
References in periodicals archive ?
Anna Harrison, from Holmfirth, who lived on PS5 for five days for the Live Below the Line challenge against poverty
By taking part in Live Below the Line for Save the Children, you can raise awareness and crucial funds that help save children's lives.
Anna Canning, Event Manager, added, "Living Below the Line has made me keen to do more fundraising events throughout the year.
Victoria, a physics student, is documenting her journey on YouTube in a video blog called Lent Below the Line.
Hugh Jackman has thrown his weight behind charity campaign Live Below the Line, which aims to raise awareness of poverty by asking people to live on just Au1 per day for five days.
are merely rationalizing your failure to deliver and show your lack of respect for the assignment and the person who gave it to you--and they go below the line.
A reading above 50 percent is considered a sign of economic expansion and a figure below the line is seen as a sign of contraction.
My men held their anger, and not one went below the line to become an animal just because the other guy had.
When big name marketers explore the below the line world, they find sophisticated operators, way ahead of most ad agencies in terms of planning, execution and evaluation.
The 225-issue Nikkei average fell below 12,000 on Wednesday for the first time since March 14, and stayed below the line on Thursday.
This supports the idea that there was water below the line at one point.
Solihull-born Mr Holden began his career with Lever Brothers, working in the group's marketing department, and went on to work for several below the line agencies.