Research from experts like motivational researcher Carol Dweck and
behavioral economist Dan Ariely explains what's going on.
But it can also be tied to tapping the so-called "mass affluent" retail market and arguably, to academic work by the
behavioral economist and recent Nobel Laureate Richard Thaler who argues that we aren't rational consumers, after all.
The answer, the
behavioral economist said, is that we fall somewhere between the logical Star Trek science officer and the emotional cartoon dad.
A
behavioral economist I met a couple of years ago was talking about maximizing data usage to improve retirement readiness at a particular retirement plan.
In addition, Hyman and Kovacic point out that, "The CFPB hired a prominent
behavioral economist [Sendhil Mullainathan] as its first Assistant Director of Research," noting that "[m]any
behavioral economists believe insights from research in consumer psychology justify expansive regulatory intervention into financial services markets.
SSGA reached out to Harvard University
behavioral economist David Laibson, who has done pioneering work on how aging affects financial decisionmaking.
Earlier this year, the company announced it received pending B-Corp status, hired senior insurance executives and
behavioral economist Professor Dan Ariely, and set records with its Sequoia and Aleph VC funding.
Dan Geller, a San Francisco-based
behavioral economist who developed the Monday Anxiety Index that he claimed predicts economic trends.
Pivet, which is about the adventures of a 12-year-old mapmaker, as well as
behavioral economist, Dan Ariely.
This is referred to as "system 1" and "system 2" styles of decision making, first described by Nobel Prize-winning
behavioral economist Daniel Kahneman.
Behavioral economist Richard Thaler documented the almost magical powers of automatic opt-in programs in his two bestselling books "Misbehaving" and "Nudge.
Richard Thaler, a distinguished
behavioral economist at the University of Chicago, has taken the profession to task for ignoring real-world behavior in favor of models that assume people are rational optimizers.
