In January 1899, they introduced acetylsalicyclic acid, better known by its brand name "Aspirin." Bayer Aspirin
remains one of the world's best-selling over-the-counter remedies 100 years later.
with Heart Advantage--due to the confusion it might cause.
Customers could pick between a 200-count Bayer Aspirin
and 100-caplet Motrin for $6.99.
Although best known for its flagship product, Bayer Aspirin
, Bayer Corporation produces a broad range of health care, life sciences, and chemical products that help diagnose and treat diseases, purify water, preserve local landmarks, protect crops, advance automobile safety and durability, and improve people's lives.
Sales gains from Nyquil, Dayquil, Metamucil and Align helped lift Procter & Gamble Co.'s O-T-C sales 4.5%; Bayer Consumer Healthcare's O-T-C sales experienced 4% growth in 2011 based on gains of One A Day, Aleve, Bayer Aspirin
The American Herbal Products Association (AHPA), Silver Spring, MD, requested that FDA clarify its policy on over-the-counter (OTC) drug and dietary supplement combination products to avoid confusion among companies and consumers, following the recent launch of Bayer Healthcare's (Wayne, NJ) new analgesic phytosterol supplement, Bayer Aspirin
With Heart Advantage, which contains 81 mg of aspirin and 400 mg of phytosterols.
Whitehall-Robins Healthcare ranks second with Advil, followed by Bayer with Aleve and Bayer aspirin
. Bristol-Myers Squibb gave its Excedrine brand a boost last year with the introduction of Excedrine QuickTabs.
Leading brands in the United States include Bayer Aspirin
, Aleve, Alka-Seltzer Plus, Bactine, Citracal, RID, Phillips' Milk of Magnesia, Phillips' Colon Health, Midol, Alka-Seltzer, and One A Day, One A Day Women's Prenatal and Flintstones vitamins.
The company's flagship product, Bayer Aspirin
, is marching forward with two important initiatives.
Marketers say the product is clinically proven to relieve tough pain twice as fast as previous Bayer Aspirin
The Bayer Aspirin
brand also outperformed the category in 2000, a showing the company credits to the brand's positioning as "the only branded O-T-C pain reliever that provides powerful pain relief and lifesaving benefits." This "added-value strategy" has been responsible for a nearly 50% increase in Bayer Aspirin
Some of its brands include Bayer Aspirin
, Aleve, Alka Seltzer, Alka Seltzer Plus, Bactine, Citracal, RID, Phillips' Milk of Magnesia, Midol and One A Day Flintstones vitamins.