Baptism of Fire

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Baptism of Fire

Informal; a difficult situation a company or manager is experiencing for the first time. Baptism of fire is generally thought to result in the company or manager's success or failure. Examples include the hiring of a new CEO at a time when a company is facing bankruptcy, or the entrance of a firm's first major competitor into the market.
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The whole thing was a baptism by fire - sink or swim,'' McBride told Country Weekly magazine in its July 27 issue.