Banner Advertising


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Banner Advertising

A type of advertising on the Internet in which the advertiser places an ad at the top of a website. This ad is 460 X 68 pixels almost always emphasizes graphics over text. Banner advertising is designed to attract the attention of the user of a website and usually to encourage him/her to click on the ad and go to the website of the advertiser. One may think of banner advertising as the online equivalent of a billboard. See also: CPM, CPC.
References in periodicals archive ?
Banner advertising is a very powerful marketing tool in the online world.
GAO, founded in 2006, is a banner advertising agency that works for publishers in the online video game industry.
Is banner advertising now an effective way to reach consumers?
Resource Marketing's banner advertising program places clients' online ads on thousands of sites all over the Net.
Users who prefer not to include banner advertising can use the standard Wapple Canvas Free package, with the costs incurred for the Wapple Delivery Engine when the site goes live.
Revcube's proprietary Learn and Apply[TM] technology automatically manages all aspects of a campaign including paid search, banner advertising, email and other digital media channels.
NASDAQ:LQDT), today announced it has introduced an innovative banner advertising program on its wholesale portal and vertical search engine, www.
The WebVisible service suite includes local search, locally targeted banner advertising, Pay-Per-Call and Click-to-Call services.
released the results of a case study developed with Telephony Magazine, whereby traditional banner advertising was integrated with lead generation, long form video and Flash multimedia using AccelaCast inBanner.
The TargetROI: Brand campaign not only allowed us to reach a very qualified audience with strong creative, but enabled us to prove demonstrably that targeted banner advertising can create enormous shifts in brand awareness and purchase intent, as well as other important brand metrics.
TargetROI: Brand will provide our advertisers with an easy way to measure increases in branding impact and will deliver data that allows them to justify spending on targeted banner advertising.
Mobile internet ad banner inventory management enables media owners to raise revenues from third party banner advertising.