Banner Advertising


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Banner Advertising

A type of advertising on the Internet in which the advertiser places an ad at the top of a website. This ad is 460 X 68 pixels almost always emphasizes graphics over text. Banner advertising is designed to attract the attention of the user of a website and usually to encourage him/her to click on the ad and go to the website of the advertiser. One may think of banner advertising as the online equivalent of a billboard. See also: CPM, CPC.
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References in periodicals archive ?
While banner advertising has always been measurable, the results have left something to be desired.
Her dining table extends to take eight and when she gets a booking, she puts a banner advertising the restaurant outside the flat.
Banner advertising will feature on The Independent's website for the next three months.
* SIR - Hanging from the Millennium Stadium is a banner advertising the Wales v Barbarians match, proclaiming...
Some specific topics examined include pop-ups and banner advertising, the effects of e-customer relationship marketing perceptions on website loyalty, Internet use and adoption by franchisees, and integrating transaction value and transaction cost theory to understand e-commerce research.
THE theft of a seven foot banner advertising the Fron Male Voice Choir has bemused singers - who wonder why anyone would want it.
TELECOMWORLDWIRE-25 June 2010-ADTECH blames World Cup for drop in banner advertising impressions(C)1994-2010 M2 COMMUNICATIONS http://www.m2.com
UK business media company United Business Media Ltd (UBM) (LSE:UBM) reported on Tuesday that it has acquired banner advertising agency Game Advertising Online (GAO).
On CNN.com, the World Economic Forum microsite - www.cnn.com/davos - will also feature exclusive EDB branding, in addition to continued run-of-site banner advertising. "A high level delegation from Bahrain is attending Davos to be part of this important global economic forum," Economic Development Board chief operating officer Kamal Ahmed said.
Leveraging the popular Publishers Clearing House sweepstakes, the integrated multichannel campaign will include banner advertising, video ads and e-mail outreach to Publishers Clearing House members.
COUNCIL officers have been dubbed "jobsworths" by the organisers of a village festival after they ordered them to take down a banner advertising the event.