Creatively incorporate disclosures in banner ads
or disclose them clearly and conspicuously on the page the banner ad
She adds that she does appreciate weekly reports of clicks and impressions generated by each Internet banner ad
With the exception of Dahlen et al (2000), which examined differences between high- and low-involvement products, no reported study has investigated how banner ads
work for different products.
Size: Running tiny banner ads
is probably not a good way to save money, the report suggests.
There's also a possibility you'll earn additional revenue through paid banner ads
Before you turn to banner ads
as the only way to make money on your site, think about the possibilities.
adults now have Internet access, according to IntelliQuest, an Austin, TX, market research firm, most industry analysts say the response rate to banner ads
is less than 1 percent.
are typically sold on a monthly basis or per thousand page impressions.
ONLINE READERS ARE TURNED OFF BY TRICK BANNER ADS
THAT FOOL USERS INTO VISITING ADVERTISERS' WEB SITES
This study explores the effects of different levels of forced exposure to banner ads
on advertising responses such as advertising perception, clicking of banner ads
, banner attitude, brand attitude, and purchase intention.
TELECOMWORLDWIRE-13 April 2001-Six out of ten women click on banner ads
- survey (C)1994-2001 M2 COMMUNICATIONS LTD http://www.