As per the report, Protected Media also found a large portion of the banner ads
purchased for this scheme was done so using MoPub.
The monitored websites used both standard advertising techniques, such as banner ads
, and rich-media advertising, including homepage takeovers (where there are several ads on the homepage, including the whole background), gadget ads (those with interactive components) and video pre-rolls (video ads that play before the user can access the site content).
"Instead, they're accidentally clicking banner ads
, which our data found to be very frustrating for customers," says Pat Dermody, president of Retale.
Over a relatively short period of time, we were able to see that the conversion rate for this banner ad
increased from 1.6 percent to 2.6 percent, just because the color changed from blue to red.
The company's revenue from advertising for the entire year totalled 28.1 billion rubles (+43%); incomes from text-based and banner ads
made up about 90% and slightly over 9% of the aggregate revenue respectively.
Click-through rates for banner ads
have fallen over time.
"That banner ad
is just like sending a direct mail piece; it's a way to go direct to your customer," Kane says.
The reasons vary from the economic downturn to a failure to differentiate between banner ads
and video ads and even to the quality of the ads, as Daily posits.
A banner ad
(also called banner) is a "section of on-line advertising space that typically consists of a combination of graphic and textual content and contains an internal link to target ad pages (the advertiser's information on the host site) or an external link to the advertiser's Web site via a click through URL" (Chatterjee 2005, p.
Or maybe advertisers have woken up to the fact that the success of a banner ad
campaign cannot just be judged on click-thorough rates but on increased brand awareness.
For ValueCommerce affiliate marketing is a business model that has propelled the company past the incumbents in the traditional online banner ad