Sixty percent of respondents said that, when they typically click on banner ads
while on a smartphone or tablet, "it's usually by accident" due to the device's small screen size, a finger slipping, or a combination of the two.
H1a: Consumers' attitude toward a website will decrease when they are exposed to an animated banner ad
on the website.
Typically, consumers must click on the banner ad
or hyperlink within the ad, that is, "click through," to be directed to the advertiser's Web site or elsewhere within the host Web site in order to gain more information.
Monsanto also has utilized banner ads
on DTN's AgDayta.
One and two banner ad
impressions clearly increase positive brand attitude.
Like most forms of Web marketing, banner ads
have lost much of their novelty value.
Don't discontinue the print advertising that you've found effective in the past because you think banner ads
alone will generate traffic.
One way is to buy banner ads
on a particular section or page.
But it has the potential to do even more: Turn the banner ad
from a branding medium or click-generator into a true response channel.
A banner ad
exchange program is a popular and cost-efficient way to bring more traffic to your site.
I found a banner ad
that said something like: "Best rates for air travel.