Bank Marketing Association


Also found in: Acronyms.

Bank Marketing Association

An organization that publishes a number of newsletters and periodicals pertaining to the American banking sector. Among the subjects covered in BMA publications are regulation, bank marketing, and earnings growth advice. It is affiliated with the American Bankers Association.
References in periodicals archive ?
My banking career started with a membership in the ABA Marketing Network (formerly the Bank Marketing Association).
Meet Scott V. Williams, new Network Council chair
McCune, who was in good spirits when he spoke to your Outtakes writer, even joked that the firm is winning awards "posthumously." Ads that Show did for Diamond Bank of Hot Springs garnered awards from the Arkansas Bank Marketing Association.
The show doesn't go on
He is a past president of the Bank Marketing Association, the predecessor to the ABA Marketing Network.
Bottom-line marketing: You're not accomplishing your mission unless your eye is fixed firmly on the revenue and profit side of your bank's income statement. (Feature)
She once gave a speech on the topic of careers as past president of the Bank Marketing Association (now the ABA Marketing Network) at the annual marketing conference, Her advice is the same today.
From marketer to top honcho: marketing experience is more valuable than ever as a ladder to upper management. Here's how five bank CEOs/presidents used marketing backgrounds to climb to higher leadership positions. (Cover Story)
The Arkansas chapter of the Bank Marketing Association is thriving with 75 members and several programs during the year.
What price research? (On marketing)
The variety and depth of the campaign's publicity and promotion caught the eye of the judges at the 2001 ABA Marketing Network's (formerly Bank Marketing Association's) Annual Ad Awards.
Adding splash to a birthday bash. (Feature)
of North Little Rock, has been appointed to a leadership role in the Bank Marketing Association of Washington, D.C.'s chapter council.
MOVERS & SHAKERS
In fact, the Financial Public Relations Association, which had changed its name to the Financial Public Relations and Marketing Association in 1963, finally took the plunge in 1970 and became the Bank Marketing Association. The ABA Banking Journal published its first "special report" on marketing in August 1973, and the American Banker introduced a marketing management column in 1976.
30 years that Shook the industry
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