Bangtail


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Bangtail

A small extension of an envelope with a detachable, perforated edge. A bangtail is used in direct mail marketing to solicit a response in a convenient fashion. For example, a political campaign may include a bangtail from a potential contributor that allows him/her to send money with minimal effort.
References in periodicals archive ?
Omaha Steaks shoots for maximum efficiency by using the bangtail flap on its reply envelope as the order form.
The bangtail is perfed off and rides back with the statement, while the 3-panel converts into a self-mailer.