public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
Instead of trying to address the bad PR caused by this issue, we should be addressing the issue itself.
Vaughan "It's got to the stage that every single England cricketer needs to be sat in a room and (told) if you bring any bad PR on the team you just get sent home.
Admitting to a bad day means bad PR, not for just one person but for the whole profession.
This is good news for the tech company, which has faced a great deal of bad PR from supply chain woes in recent years.
Was Coke's ad, which was viewed 11 million times on YouTube as of late February, bad PR or good marketing?
Given the bad press this administration has received regarding the NSA and other secrecy issues, this is a bad PR move.
Well-known local news presenter Hermoine Macura tweeted to say: "Sad and distasteful video by british owned Circuit Factory gym -- Bad PR strategy, not to mention lack of respect.
Fighting these plans state by state could be a really bad PR move.
There was some concern, if they moved ahead too quickly, public opinion would be so raw, this would be caught in the whirlwind of bad PR," Sohn told Wired.
The bank had been reviewing its advertising account for some time and is looking to improve its public image after developments in the industry caused it a period of bad PR.
Now, this certainly isn't intended to be an indictment on these particular companies, they just happen to be some of the more recent victims of cybercrimes, while suffering the misfortune of bad PR as a result.
It was just bad PR for it might be seen as 'mean spirited' given they were made by a multi-millionaire businessman wanting to be the president for all Americans, when in fact the US already has a multi-millionaire president, albeit a seemingly more humble fellow, occupying the office.