Background

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Background

Anything used in an advertisement that is not the primary goal of that advertisement. Examples of background information include actors, music and colors. For example, the background in an ad for a vacation package may be an image of a family on the beach. Background is used in marketing to produce a desired response.
References in periodicals archive ?
When the intensity measured at the peak position differs from background by only a small amount, the statistical uncertainty is governed by the expression [PB.