Backer Card

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Backer Card

A small space available for an advertisement. A backer card is much like a small billboard. They are found in grocery stores and other places with a high level of foot traffic.
References in periodicals archive ?
CleanCut Technologies products include the Clipless Catheter & Guidewire Dispenser, HDPE Backer Cards, Pouches and Lids, and Cartons and Shippers.
Initial shipments of California Legs were prepacks containing four units each of the line's seven SKUs, assembled in counter display with four-color backer cards.