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Back of the Napkin Business Model
A business model with few details. It provides a general idea of the products that a company intends to produce and of how it plans to monetize them. However, it may not include a detailed budget, a timeline, or other significant information.
Dan Roam, author of the BusinessWeek best-seller The Back of the Napkin, explains, picture by picture, how to comprehend and solve complex problems using visual thinking--and you don't have to be an artist to do it.