Back of the Napkin Business Model

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Back of the Napkin Business Model

A business model with few details. It provides a general idea of the products that a company intends to produce and of how it plans to monetize them. However, it may not include a detailed budget, a timeline, or other significant information.
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The early back of the napkin version of the Laffer curve would go on to become the basis for Reaganomics and supply-side economics.
Dan Roam, author of the BusinessWeek best-seller The Back of the Napkin, explains, picture by picture, how to comprehend and solve complex problems using visual thinking--and you don't have to be an artist to do it.
like the proverbial back of the napkin (odd phrase that: how many napkins have fronts?).
THE BACK OF THE NAPKIN: SOLVING PROBLEMS AND SELLING IDEAS WITH PICTURES
The Back of the Napkin puts forward a very simple proposition: you can solve problems by drawing pictures.
What began as a "back of the napkin" idea is now being hailed--by Forbes, again--as one of the "5 Most Important Companies You Need to Know," all because Collective Bias has figured out a way to build on the personal relationship between consumer and company.