reverse engineering

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reverse engineering

a situation where a firm obtains a competitor's product so as to disassemble it and from the resultant component analysis decide how to build a similar product.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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The reps added:"2009 marks the 20th anniversary of Lazar's amazing account of back engineering one of nine alien flying saucers recovered by the U.S.