Baby Bills

Baby Bills

A hypothetical, tongue-in-cheek name given to potential companies that would have been created if Microsoft had been broken up as a result of the antitrust suit brought against it in the late 1990s. The name derives from baby bells, which were the companies created after AT&T's break-up, and Bill Gates, the founder of Microsoft. As Microsoft was not broken up, the name became moot. See also: United States vs. Microsoft.
References in periodicals archive ?
And the baby bills are not the only bills, although they are our priority.'
These include splitting the company into three "Baby Bills"; altering the company's organizational structure so its divisions would be in competition; giving the Windows source code away, or auctioning it off to Microsoft competitors.
Finally, Jackson may propose remedies - suggestions have ranged from splitting the company apart into "Baby Bills", to opening the application programming interfaces or source code to the Windows operating system, to slapping Microsoft on the wrist, to doing nothing.
In fact, Seattle's high-tech future is virtually assured, thanks to companies like Microsoft, Netscape, Nintendo and a plethora of "Baby Bills," the name given to start-up companies run by Microsoft veterans.
In a paper titled "United We Fall, Divided We Stand," Fenik argues that even if Microsoft were broken into four "Baby Bills," shareholder value would be preserved and Microsoft's ability to compete in a broad range of markets would continue undiminished.