A transaction conducted over the Internet between a business and a consumer. For example, an online publisher may sell a book to a customer, ship it to him/her, and receive payment, all without ever meeting the customer. B2C e-commerce first became common in the 1990s with the popularization of the Internet. See also: dot-com bubble, B2B.
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The conducting of commerce by companies, government agencies, and institutions with consumers over the Internet. Amazon.com is typical of a company engaged in B2C e-commerce.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.