Average Revenue Per Unit

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Average Revenue Per Unit

A measure of the total amount of revenue a product generates, divided by the total number of users or units of that product. Companies use the ARPU to determine how profitable a certain product is, and, if necessary, make improvements, expand, or cancel the product. ARPU is commonly used in the telecommunications industry to determine the revenue generated per cell phone user on various plans and/or types of cell phone.
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(Although, if you think about it, they do because those advertisers are also readers, and they hate the pop-up ads, autoplay video and predatory print circulation practices just as much as regular readers.) If they believe that the average revenue per user metric makes sense not just for advertising, but all forms of monetization, it should lead to a major shift from short-term to long-term thinking.
Globul's average revenue per user (ARPU) was 15 leva, down 10 per cent.
The desktop division also posted solid figures for the quarter, driven by higher-than-expected average revenue per user.
Bharti's average revenue per user, a key measure of performance in the telecommunications industry, plunged 20 per cent in India to Rs202 a month.
Average revenue per user (ARPU) dived to CZK 421 from last year's CZK 472.
It also includes a range of value-added services optimised for increasing average revenue per user (ARPU) and supports simultaneous use of different network standards including GSM, TDMA and CDMA.
The two firms earlier this month ended talks for Telecom Egypt to increase its stake in the operation, which has almost as many customers as market leader Mobinil and boasts higher average revenue per user (ARPU).
The rating is, however, constrained by uncertainty over spectrum allocation in the 3G segment, the highly competitive telecoms industry, falling tariffs, relatively lower average revenue per user (ARPU) and minutes of usage compared to larger GSM peers.
Blended average revenue per user (ARPU) was $6.0 in the second quarter compared to $5.8 in the first quarter, on revenue of $1.281 billion.
Blended ARPU (average revenue per user) also declined 16 percent on a year earlier to 39 pounds, also missing analyst expectations, the company said on its website.
02 last month reported an average revenue per user (ARPU) figure of 545 euros a year at its Irish business, compared with 299 euros in Germany and pounds 272 in Britain.
But citing sensitivity, Lui declined to give an estimate on average revenue per user, anticipated subscription numbers or investment figures for the i-Mode service.
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