Average Revenue Per Unit

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Average Revenue Per Unit

A measure of the total amount of revenue a product generates, divided by the total number of users or units of that product. Companies use the ARPU to determine how profitable a certain product is, and, if necessary, make improvements, expand, or cancel the product. ARPU is commonly used in the telecommunications industry to determine the revenue generated per cell phone user on various plans and/or types of cell phone.
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Voice Guided Pedestrian Navigation Service Users (millions) Average Revenue per User ($) Total Spend ($ millions)
Mobile Maps Pre-installed Map Users (millions) Over the Air Map Users (millions) Average Revenue per User ($) Total Spend ($ millions)
With minimal up-front costs and no capital investment, Clarity's PTT service can quickly help wireless carriers differentiate their services, increase average revenue per user and build customer loyalty.
Providers will continue to rake in profits, however, Average Revenue Per User (ARPU) levels have declined significantly, and the downward trend is expected to continue, the high-tech market research firm says.
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