As consumers refocus on value, general merchandise stores (including value retail) saw the largest increase in growth in seven months." Year-over-year overall average tickets
increased 1.3%, the same level as March.
Office superstores command the highest average tickets for office chairs among the three distribution channels tracked by the NPD Group, though price points have fallen across the board this year.
According to the NPD Group, a Port Washington, N.Y.-based market research firm, the average ticket for an office chair purchase has fallen since last year in all but one case: mass merchant sales of executive chairs.
For the lower-priced task chairs, the average ticket in the three channels during the same period was $68.12, down 5 percent from $71.48 a year ago.
Office superstores, buoyed by higher-ticket sales into the small-office and commercial markets, recorded an average ticket of $135.68 in executive chairs from January through July of this year, down 9 percent from $149.27 a year ago.
In the electronics specialty channel, the average ticket for office chairs was well below price levels in office superstores.
The average ticket for task chairs also slipped in electronics stores, down 8 percent to $53.38 this year from $57.89 in 1999.