Beginning with the March 2011 publisher statements filed with the ABC, most other paid circulation such as NIE, employee copies, and third party is no longer included in total average paid circulation
, and instead shows up as verified circulation.
The program, designed specifically for papers with less than 25,000 average paid circulation
, offers not only remote biannual auditing but is also priced at $2000 per year.
Average paid circulation
for the T&G fell 3.5 percent to 81,437 Monday through Friday and was down 6.2 percent to 96,553 on Sunday.
According to unaudited numbers filed with ABC for the six months ended March 31, the D-G had an average paid circulation
of 30, 844 on weekdays and 42,313 on Sundays in Benton and Washington counties combined, the second largest metropolitan area in Arkansas with a population of 311,259.
Also pending is a rule that will allow papers with an average paid circulation
of between 50,000-75,000 to skip annual auditing and be audited only every-other year.
In the Audit Bureau of Circulations FAS-FAX report for the six-month period ended March 31, the Hearst Corp.-owned P-I's average paid circulation
Monday-through-Friday was 129,563, a gain of 1.2%.
First, the Texarkana Gazette, which is owned by Wehco Media Group subsidiary The Palmer Group, showed up alongside Texas newspapers with a Sunday average paid circulation
show that average paid circulation
declined 2.4% in February vs a year ago, according to Salman Partners.
Proposed changes to the publisher's statement format, Lavery says, would be "to certainly add the readers per copy and average paid circulation
in the reader profile study area." The already-approved format shows readership figures for Monday-Friday and Sunday, but does not relate the numbers to circulation or the distribution area; that information appears elsewhere in the report.
The New York Sun, for instance, celebrated its second appearance in the FAS-FAX by announcing a "rate base guarantee" of 33,000 in average paid circulation
to advertisers who place six or more display ads in the paper during the second quarter.
The new reporting format is critical, he says, because it includes third-party bulk sales as paid circulation, plus "it gives the industry ways to recognize and enumerate hotel copies and educational programs." The new report also places a new number right under total average paid circulation
-- "estimated readers." Says Hopson: "We have always known our audience is greater than our claimed paid circulation because of pass-along.