Average Frequency

Average Frequency

The average number of times the target of an advertising campaign encounters an advertisement. In general, advertisers seek high average frequency because the more times a person encounters an advertisement, the more likely he/she is to respond to it and buy the advertised product. See also: Audience Duplication.
References in periodicals archive ?
The Brussels-based organisation added that athis average frequency deviation, that has never happened in any similar way in the Continental European power system, must ceasea.
Lowest Average Frequency Rate over a period of three consecutive years ending in the contest year as compared to the National Average for that group of industries.
The rolling 10-year average frequency of Atlantic hurricanes has increased in 88 of the 156 years since then (56 percent).
For both right hand and left hand categorization combination of RMSV and average frequency estimated with number of zero crossings and RMS value provides the best accuracy.
Occurrence frequencies of squawk and alarm calls among different feeding conditions: Table 3 presents the average frequency of squawk and alarm calls of the laying hens at the three farms.
By identifying tiny shards of preserved volcanic ash named cryptotephra, they were able to estimate the average frequency of volcanic ash clouds blowing across the continent over the past millennium.
Table 2: Average Frequency of the Language Learning Strategies (LLS)
Chi-square test was applied to compare the average frequency of postoperative VPS infection in two groups.
We looked at 28 production operators and found a continuing downward trend in the average frequency of reportable injuries and dangerous occurrences.
A few days a month 2 Average frequency of use 4 A few days a week 3.
The Economy Ministry has also set prices for generator fees, but Saudi said the municipality would use its own pricing scheme, as power cuts in Sidon occur with greater than average frequency.