Average Audience Rating

Average Audience Rating

A measure of how long audience members listen to or watch a radio or television broadcast. The average audience rating is measured on a minute-to-minute basis; it is one way the A.C. Nielsen Company measures popularity of broadcasts.
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The average audience rating matched the 1.3 million who tuned in to Big Brother.
It's been a year since Nielsen changed the way it rated syndicated programs so that all airings of a show are counted in its average audience rating no matter how many times a viewer watches the show in a single day.
Regular TV ad revenues increased 3.4 percent to 91.72 billion yen as TV Asahi's average audience rating jumped to a record 7.8 percent, the third highest among key Japanese TV broadcasters.
But in 2001, just when ratings and ad dollars were bottoming out for the entire syndication industry, "Everybody Loves Raymond" averaged a 5.5 average audience rating, proving the market for off-net comedy was still alive.
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