Automatic Interaction Detector Analysis

Automatic Interaction Detector Analysis

A statistical technique used to determine potential buyers of a product. It takes a universe of potential buyers and uses a series of steps to identify groups with certain buying habits. It expresses these persons with similar buying habits as clusters on a graph. It is used in multivariate analysis.
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For example, Chi Squared Automatic Interaction Detector analysis may be used to create new variables composed of combinations of like or unlike known variables.
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