Jingle

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Jingle

In marketing, a short song with lyrics intended to become "stuck in one's head." The jingle emphasizes the quality, price, and/or desirability of a product. Jingles evolved gradually, but originated with the invention of the radio in the 20th century.
References in periodicals archive ?
DMI Music & Media Solutions, the leading authority on comprehensive music branding strategies, has created an original music audio logo for The L.
The audio logo can be heard online at the group's Web site.
The audio logo we created is both upbeat and accessible, and it calls to mind the group's long-time strength and credibility in Hollywood.
Liquid Audio, the Liquid Audio logo, Liquifier and Liquid Music are trademarks of Liquid Audio, Inc.
Muzak also entered into an agreement with Rumblefish, a respected branding and music-licensing agency, to provide Web site audio, compilation CDs, audio logos and other highly customizable audio branding services to its clients.