Audience Share

Audience Share

A measure of the potential members of an audience for an advertisement who have the possibility of observing the advertisement and actually do observe it (even if they do not notice it). If an advertiser is targeting everyone in a city and takes out an ad in the newspaper, for example, the audience share is the percentage of the city's population who subscribe to or at least read the newspaper regularly. The audience share may be measured by a survey or with some other tool like Nielsen ratings.
References in periodicals archive ?
5 percent people audience share versus the closest rival network in the morning block in NUTAM, while GMA posted an even bigger lead in the afternoon block with 48.
In a statement Friday, ABS-CBN said it had an average audience share of 46 percent in January, higher than GMA's 34 percent, according to data from Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
2 million and an audience share of Sir David Attenborough's II matched Strictly's 46% when the new series kicked off on Sunday evening at 9pm.
It also claimed a lead in the coveted prime time block with an average audience share of 49 percent against GMA's 32 percent.
It provides key data on adspend, revenues, no of listeners, audience share, major players and deal activity.
CTC Media reported the 2012 audience share performance for its channels yesterday (15 Jan).
BBC1 pulled in the largest primetime audience share with 25.
4 million, according to ITV, or 42% of audience share, once ITV +1 viewing was included.
He said: "Official ratings show STV's audience share is on a par with the rest of the ITV network so far this year.
4 million and averaged eight million on Saturday night, an audience share of 36.
4 million and averaged 8 million, an audience share of 36.
With US$692 million, Polsat was Poland's biggest earner, but, with an overall audience share of 16.