Audience Share

Audience Share

A measure of the potential members of an audience for an advertisement who have the possibility of observing the advertisement and actually do observe it (even if they do not notice it). If an advertiser is targeting everyone in a city and takes out an ad in the newspaper, for example, the audience share is the percentage of the city's population who subscribe to or at least read the newspaper regularly. The audience share may be measured by a survey or with some other tool like Nielsen ratings.
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Citing data from Neilsen TV Audience Measurement, the Gozon-led network said it beat its main competitor by a hairline difference with a 31.8-percent average audience share in Urban Luzon versus its rival's 31.7-percent share.
ABS-CBN remained at the forefront of national TV ratings in June, registering an average audience share of 44 percent, or more than 10 points higher than GMA Network's 32 percent, data from Kantar Media showed.
From January to December last year, the network said it tallied 40.8 percent total day people audience share compared to its rival network's 37.5 percent.
The most watched programme was the England v Croatia World Cup match, which was seen by 1.25million people - an audience share of 61 per cent.
The BBC One programme, which saw the 15 celebrities and their partners take to the dancefloor for the first time in an episode lasting nearly two-and-a-half hours, was the most watched show across all channels on TV for the whole day and had an audience share of 47.3%.
GeoPoll, which is a mobile surveying platform, has been examining audience share for stations airing the World Cup matches in Ghana, Kenya, Nigeria, Tanzania, and Uganda, and their latest findings indicate that NTVs audience has grown tremendously since the football bonanza began last month.HIGHEST VIEWERSHIPFrom fourth place, NTV now holds second position an average of 13.3 percent.
The programme enjoyed a 25.1% audience share for its time slot and had a peak of 5.4 million viewers, according to overnight ratings.
The Abominable Bride, the New Year special of the hit detective show, starring Benedict Cumberbatch and Martin Freeman, had a 34.7% audience share in its slot on Friday night, from 9pm to 10.30pm.
It seems their performance worked to draw in a younger demographic, as the 16-34 audience share for the final was up from 44% last year to 48% this year.
ITV said the Rugby World Cup was the second most watched rugby tournament since records began after it averaged 3.3m viewers, with a 23% audience share. The England v Wales game on September 26 was watched by 10.4m viewers, peaking at 11.6m, making it the most watched sporting event of the year and the most watched rugby match since the 2007 world cup final between England and South Africa.
Station bosses were last night celebrating its first month on air as the as UTV Ireland nosed ahead of TV3 with 7.2% audience share to 7% at peak time.
ABSCBN noted that Kantar's data showed the network had cornered a "total day average national audience share" of 44 percent against GMA's 34 percent in 2014.