Audience Profile

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Audience Profile

The social and economic demographics of the audience of a broadcast. The audience profile shows what percentages of the audience earn various levels of income, the amount of time spent on vacation, and similar information. An audience profile helps an advertiser target its ads better. It should not be confused with audience composition, which measures age and gender in an audience.
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With access to over 180 different targeting segments, from socio-economic to life stage, purchase and financial data, Finecast can identify and reach precise audience profiles on the big screen.
While talking to the audience, he said that integrated marketing communication strategy intends to achieve objective of marketing campaigns through a well coordinated use of different promotional modes, how to convey appropriate message to targeted audience in customize way and also the recognition of specific audience profiles including buyer behavior.
With the addition of VOD Content Ratings in Nielsen Media Impact, subscribing clients will now be able to evaluate the VOD opportunity amongst participating networks and appropriately reallocate their media mix based on Nielsen's broad range of advanced behavioral and purchase-based audience profiles, such as Nielsen MarketBreaks and Nielsen Homescan Segmentation, that go well beyond traditional age and gender metrics," Nielsen said.
NASDAQ: BCOV) has introduced In-Page Experiences and Audience Profiles, which empowers business users in every functional area to create and analyze the impact of dynamic, interactive and professional-quality video experiences, the company said.
In all of these decisions, the department dismissed out of hand the service providers' arguments that, even if the state considered delivery to the Indiana customer to be an income-producing activity, an essential element of providing the services rendered was the compilation and analysis of audience profiles and financial data in Letter of Findings Nos.
Matter Engine gathers and monitors data about every individual engaging with a brand's Facebook Pages, building audience profiles whether or not they 'Like' your brand.
To gain even greater insights into these individuals, marketers can use audience profiles of four millennial subcategories: "influencers,""trailblazers,""loyalists," and "go-getters.
It's another permutation on spinning ratings, which now includes such elements as delayed DVR viewing and more detailed audience profiles, such as ABC's recent press release touting its performance among "upscale categories, including high-income professionals or managers and those with four-plus years of college.
The interfaces allow marketers to define and adjust audience profiles and messages in parallel with their communication goals without any IT support.
Every event is assessed for different factors, including audience profiles and depending on the size of the event, can be up to over 100 stewards, not including the management and supervisory team.
7fm, though they are all aimed at different audience profiles.
In Mexico, for example, ratings agencies are ineffective and ads are often purchased based on relationships and a good sales pitch; in the United States, ad agencies wanted detailed ratings, audience profiles, market research--hard data.