Audience Profile

Audience Profile

The social and economic demographics of the audience of a broadcast. The audience profile shows what percentages of the audience earn various levels of income, the amount of time spent on vacation, and similar information. An audience profile helps an advertiser target its ads better. It should not be confused with audience composition, which measures age and gender in an audience.
Mentioned in ?
References in periodicals archive ?
We share the same market reach and audience profile,' said Paul Oraa, Philsteel's Marketing Director.
The tool also allows our teams to use the same audience profile data set as other investment groups within the agency, making audience targeted investments universal across those channels.
The re-brand is a response to the changing audience profile Citymax has attracted over the last five years, as Dubai continues to see an increase in the millennial travel sector.
02-20120316 (11/1/12), the department determined that an out-of-state service provider's gross receipts from sales of audience profile information services to Indiana customers were properly sourced to Indiana under Indiana Code Section 6-3-2-2(f)(l) because the income-producing activity was the sale of information compilations to those customers and not the compilation and analysis services that went into generating the compilations.
He has founded a TV channel called Peace TV, which remains the only channel in the world specialized in comparative religion with huge audience profile," said the citation.
By comparison, targeted reach/ audience profile is seen as being important for planning and buying international pay TV/cable channels (86%), followed by audience quality (84%).
Its success with younger viewers fuels concern at NBC about Carson's aging audience profile.
The audience profile of the station fits perfectly with our customer profile and allows us to communicate our Hotels with Personality mantra through a fun, long-term and high profile deal.
As to whether there will an increase in media rate cards for the new season, it would be more logical if the hikes were based on parameters that media planners and buyers consider -- circulation and reach, audience profile, editorial environment and value additions offered to regular advertisers.
The audience profile was 95 per cent female - and 100 per cent hysterical.
Since children have a decisive audience profile, as well as a condition of being defenseless in front of ads, the advertising industry for children must constantly be under responsible regulation.
The event is meant for entrepreneurs and a typical audience profile will consist of