Alex White, vice president of product strategy at Sizmek, said, "Increasing
audience fragmentation has made it more difficult to effectively deliver the right message across multiple devices in a way that's relevant to a specific user.
The release of Jason Isbell's Something More Than Free was as much of a mainstream media event as one can expect in this age of
audience fragmentation.
Hacking Big Data and Analytics In the digital advertising world today, marketers are faced with an overwhelming level of inventory and
audience fragmentation.
A final note about
audience fragmentation is that, even though U.
Digital content has led to increasing
audience fragmentation, and which is reflected in the options that have opened up for advertisers.
With video now being consumed across multiple devices and the resulting
audience fragmentation, it is more important than ever for content providers to understand the viewing behaviors of their audiences.
According to the French broker, Mediaset's current stock price implies an 18% ad revenue rise in the next two years, which is highly uncertain given the group's market shares and weak operating trend, additionally affected by an unfavourable economic environment,
audience fragmentation and competition in the pay-TV segment.
In a world defined by media and
audience fragmentation with more than one million web publishers carrying advertisements and billions of impressions bought and sold every day, content is a necessary data point for trading media.
In a sense, NBC would become a pioneer again, as it seeks to stay relevant amid intensifying
audience fragmentation.
In a sense, NBC would be-come a pioneer again, as it seeks to stay relevant amid intensifying
audience fragmentation.
Delegates will be able to learn from TV5MONDE's case study on how it has coped with the challenges of
audience fragmentation, multi-platform media consumption, and increased international competition, by turning its distribution network into profit.
Audience fragmentation has been given as the main reason for the decision.
