Audience Flow

(redirected from Audience Flows)

Audience Flow

A measure of how many viewers or listeners turn on or turn off a television or radio broadcast over a period of time.
References in periodicals archive ?
Rentrak's service meets our needs by providing a large broad-based sample to track audience flows and deliver accurate viewing measurement for our advertisers," said Jim Schwartzel, vice president, Sun Broadcasting.
HSN, a multi-channel retailer with strong direct-to-consumer expertise, will also be able to see how their competition is performing and how an audience flows from the competition to HSN telecasts.
Features of TV Essentials include reports on audience flow, audience retention, day-part analysis, and series/title comparison summarized at a national or market level.