Audience Flow

Audience Flow

A measure of how many viewers or listeners turn on or turn off a television or radio broadcast over a period of time.
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TiVo's graphic may be square-shaped, but insiders say the audience flow is more akin to the (https://www.
CBS--the oldest-school network--held on the longest to detailing the strategic rationale behind what goes where and audience flow from one program into the next, and even the Eye web has cut back on such windy explanations.
Wednesday 8:00 PM this week compared to Wednesday 8:00 PM last week), this study examined audience loyalty on an hour-to-hour basis, introducing the notion of audience flow (inheritance effects) as a possible contributor to the effect.
Features of the service include ad occurrence data provided by TNS Media Intelligence and top market breakouts, as well as the ability for users to set their own retention metrics to evaluate commercial avoidance, creative wear-out level and audience flow.
Television hasn't reached that crisis point yet, but the audience flow undeniably keeps being dispersed into smaller streams.
Finally, Predictive Media's Digital Silhouette Engine(TM) offers an unprecedented understanding of Altrio subscriber's programming preferences, product interests and intra-channel audience flow.
Interpublic's Magna Global estimates that in terms of audience, the CW will gain between 15% and 20% more viewers than the WB alone thanks to stronger shows and better audience flow due to fewer bombs on the schedule.
This, coupled with its patent pending Digital Silhouette Engine, creates likely inferred characterizations of aggregated household trends, which can in turn be used by cable and satellite operators to better understand the demographic composition, usage patterns, audience flow, and likely purchases of their subscriber base.
At the same time, faith in the power of lead-ins and concepts like audience flow remains a central tenet of the network equation, with ample evidence that viewers will at least take a gander at what's "coming up next," either through inertia or in fear of those baritone-voiced announcers.
For example, if an event pulls in a larger than expected audience or for unpredicted audience flow in the case of a live news event on the Internet.
The audience flow generated by the daytime block, Marmont says, has spilled over into primetime, feeding viewers into such weekly series as "Trauma: Life in the ER," TLC's first signature show.
Jack Crosby, Co-Chief Executive Officer of CinemaStar, said "We are successfully weathering a down-cycle in this industry, and hope to improve margins by closing losing operations, avoiding excessive leverage, and capturing migrated audience flow from terminated theater operations in our markets.