TiVo's graphic may be square-shaped, but insiders say the audience flow
is more akin to the (https://www.youtube.com/watch?v=GibiNy4d4gc) Circle of Life - the lions of late night passing on (along with their viewers) to make room for cubs coming into their own.
is limited to over-the-air programming because of the limited repertoire.
CBS--the oldest-school network--held on the longest to detailing the strategic rationale behind what goes where and audience flow
from one program into the next, and even the Eye web has cut back on such windy explanations.
Unlike prior studies that looked at "repeat purchases" of individual programs on a weekly or monthly basis (e.g., Wednesday 8:00 PM this week compared to Wednesday 8:00 PM last week), this study examined audience loyalty on an hour-to-hour basis, introducing the notion of audience flow
(inheritance effects) as a possible contributor to the effect.
Television hasn't reached that crisis point yet, but the audience flow
undeniably keeps being dispersed into smaller streams.
Interpublic's Magna Global estimates that in terms of audience, the CW will gain between 15% and 20% more viewers than the WB alone thanks to stronger shows and better audience flow
due to fewer bombs on the schedule.
Yet with the networks unveiling their primetime fall lineups, it's interesting to see how long-held convictions about scheduling--terms like "lead-in" and "audience flow
" and "tentpoles"--have changed in the past few years, as well as how doggedly they're hanging on in the face of new schedule-busting technology.
The audience flow
generated by the daytime block, Marmont says, has spilled over into primetime, feeding viewers into such weekly series as "Trauma: Life in the ER," TLC's first signature show.
While Nunan has in the past downplayed the significance of audience flow
, that lack of flow clearly hurt UPN last week.
One of "Ellen's" biggest problems this season may be audience flow
- the higher-male-appeal "Drew" is probably not the ideal lead-in for the higher-female-appeal "Ellen."
While ABC wins the night and is crushing CBS' new block in reaching kids and teens, its ratings steadily trail off as the night progresses, and a spokesman said the new lineup is designed to improve audience flow
, with the more established "Boy" serving as a 9 p.m.
But with that extra boost comes a serious responsibility -- to hold the leadin's numbers and maintain the network's audience flow