Our conceptualization of shared attention online resembles audience duplication between websites, a focal variable of several recent studies on digital media use (e.g., Taneja & Wu, 2014).
The focal unit of our analysis is "shared attention," which we measured through audience duplication. The latter is the extent to which two media outlets (e.g., websites) are consumed by the same set of people in a given time period.
Digital Content Ratings data will provide us with much greater clarity around a consumers multi-screen usage, program and environment relevance and audience duplication
"Digital Content Ratings data will provide us with much greater clarity around a consumer's multi-screen usage, program and environment relevance and audience duplication
The CW will benefit from the fact that there is very little audience duplication
between UPN and the WB.
Audience duplication by definition means repeat viewing.
"The Status and Future of Audience Duplication Research: An Assessment of Ratings-based Theories of Audience Behavior." Journal of Broadcasting and Electronic Media 40, 1 (1996): 96-111.
comScore today announced several new enhancements to its Mobile Metrix and MMX Multi-Platform solutions in Brazil including the launch of Reach/Frequency, Audience Duplication
and Cross-Visiting reports along with expanded demographics.