Audience Composition

Audience Composition

The age and gender demographics of the audience of a broadcast. The audience composition shows what percentages of an audience are male and female, and the age groups to which the audience belongs. An audience composition helps an advertiser target its ads better. It should not be confused with an audience profile, which measures socio-economic conditions.
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As one of the largest content sites on the web by total audience reach, FANDOM is also number one in audience composition for teens (P13-17), young adults (P18-24), millennials (P18-34) and adults (P18-49) in the comScore U.
One big missing piece to fully living that dream was understanding the audience composition and overlap between platforms.
This question of audience composition, and the way in which it shaped company repertories, is a controversial one.
The findings in this report indicate that in 25 of the largest television markets in the United States, almost one quarter of the alcohol advertisements airing on this sample of national television programs popular with youths had local underage audiences >30%, exceeding the alcohol industry's voluntary 2003 self-regulatory codes, and more than one third aired during programs that exceeded the NRC/IOM recommended threshold of 15% youth audience composition.
Audience analytics - marketers can use any combination of first and/or third-party data to understand the audience composition on their website, landing pages and delivered media.
There are differences in audience composition and behavior of those exposed to display advertising on content sites.
where leaders from 21 theatres deliberated on six important themes: funding, artistic process and work, audience composition, the development of leaders, staff and artists, education and training programs, and media and criticism.
Yet Sullivan's book unearths new ground, less in the increasingly well-tilled soil of early modern credit relations than in the still neglected fields of Jacobean audience composition and sensibility.
The report tracked the audience composition of the current crop of reality programs on the air, which also includes WB shows ``The Surreal Life'' and ``High School Reunion.
The question naturally arises about whether this parity in ad ratings in the National Enquirer (vis-a-vis the other three magazines among their readers), in the face of the lower ratings in the Enquirer among the nonreaders, is attributable to reaction to the editorial environment or to differences in audience composition.
Marketers need to know what percentage of their audience uses the medium, as well as overall audience composition and cost of reaching those people on a per-thousand basis, among other important factors," she continues.