Audience Composition

Audience Composition

The age and gender demographics of the audience of a broadcast. The audience composition shows what percentages of an audience are male and female, and the age groups to which the audience belongs. An audience composition helps an advertiser target its ads better. It should not be confused with an audience profile, which measures socio-economic conditions.
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class="MsoNormalThis is because GAA advertisements are not targeted: All are lumped together in MyGov and inserted into newspapers, irrespective of reach and audience composition. class="MsoNormalOn MyGov, GAA is incurring debt of S0 million a week (Sh2.08 billion a year).
As one of the largest content sites on the web by total audience reach, FANDOM is also number one in audience composition for teens (P13-17), young adults (P18-24), millennials (P18-34) and adults (P18-49) in the comScore U.S.
"Blindspot" Audience Composition by Platform (Premiere +28 Days) 18-49 Rating: 2.43 2.28 0.25 0.96 0.84 % 18-49: 35% 41% 39% 58% 80% Median Age: 54 52 52 44 35 Median Income: $57k $77.7k $73.8k $83.5k $62.8k SOURCE: NMR.
"By now supporting and validating mobile audience composition, Nielsen takes a major step forward for the industry."
Principles of supply and demand aside, the audience composition goes a long way toward explaining why the broadcast is the second most expensive behind the Super Bowl.
This question of audience composition, and the way in which it shaped company repertories, is a controversial one.
The findings in this report indicate that in 25 of the largest television markets in the United States, almost one quarter of the alcohol advertisements airing on this sample of national television programs popular with youths had local underage audiences >30%, exceeding the alcohol industry's voluntary 2003 self-regulatory codes, and more than one third aired during programs that exceeded the NRC/IOM recommended threshold of 15% youth audience composition. Although the total number of advertising occurrences was consistent in each of the 25 markets, youth exposure to alcohol advertising exceeding the 30% standard varied across these markets.
* Audience analytics - marketers can use any combination of first and/or third-party data to understand the audience composition on their website, landing pages and delivered media.
"There are differences in audience composition and behavior of those exposed to display advertising on content sites."
The discussion began at TCG's first convening in September 2003 at the White Oak Plantation in Yulee, Fla., where leaders from 21 theatres deliberated on six important themes: funding, artistic process and work, audience composition, the development of leaders, staff and artists, education and training programs, and media and criticism.
Yet Sullivan's book unearths new ground, less in the increasingly well-tilled soil of early modern credit relations than in the still neglected fields of Jacobean audience composition and sensibility.
The question naturally arises about whether this parity in ad ratings in the National Enquirer (vis-a-vis the other three magazines among their readers), in the face of the lower ratings in the Enquirer among the nonreaders, is attributable to reaction to the editorial environment or to differences in audience composition. Perhaps readers of the National Enquirer are simply more responsive to advertising than are nonreaders, and this greater responsiveness is sufficient to have offset whatever negative effects the National Enquirer editorial environment may have caused.