Audience Accumulation

Audience Accumulation

The total number of people exposed to an advertising campaign. Obviously, advertisers aim to have the highest audience accumulation possible in their target demographics. The higher the audience accumulation, the more likely it is for the campaign to be successful.
References in periodicals archive ?
A number of investigations into audience accumulation have been carried out since the 1960s, producing differing evidence about just how much time magazines take to build their audiences and, crucially, how this varies by type of magazine.
Two new pieces of work on audience accumulation were presented at the most recent Worldwide Readership Symposium by MRI in the United States (Baim et a!.
"But with consolidation in the chain drug industry the need for a big, fast audience accumulation vehicle is greater than ever.