Attitude

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Attitude

A subjective measure of how one or more persons feel about an event, person, or object. Marketers attempt to measure attitudes of consumers to determine the products they may buy. Likewise, analysts measure investor attitudes to estimate future market movements. See also: Sentiment indicator, Behavioral economics.
References in periodicals archive ?
This may explain why researchers typically find the effects of information on attitude change to be transient.
We examined how responsibility for consequences affects attitude change.
I know it boils down to a great attitude change, a change in my head.
If an initial study of the curriculum finds that Windmills positively impacts attitudes, future research could attempt to determine if this attitude change results in increased hiring of people with disabilities.
Table 1 also presents mean postcourse attitude ratings and pre- to post-course attitude change for each group on each of the ten instructional technology items.
He details the fire's setting, the persons involved at all levels, the trial that exonerated the owners, Max Blank and Isaac Harris, and the profound attitude change that put the government into social programs.
Moore, both at the University of Manchester in England, link the females' attitude change to the costs of delay.
However, positive attitude change was found with regard to two types of Arab workers: (a) those who perceived their status at work as high, and (b) those who perceived the treatment they received from the Jews as positive.
Next we examined the extent and direction of attitude change for both males and females as we followed single year birth cohorts over time (Table 1).
The attitude change effects of role playing are proven and well-known to social psychologists.

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