Attention Economics

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Attention Economics

A way to approach marketing that treats a person's attention as a scarce commodity that one must acquire in order to motivate that person to buy a good or perform some act. Attention economics is especially important in advertising; because of the sheer volume of advertisements people see and hear, advertisers must be aware of the need to grab and hold a person's attention.
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The Attention Economy presents the unique idea that a person's attention has a net value.
The concept of an attention economy (Goldhaber, 1997, 2006) highlights audiences and the value of audience activities of paying attention for communication and cultural industries.
Keywords: Attention economy, Buddhism, equity, inequality, information technology, relationality
The logics of meta-datafication and the attention economy have no doubt played a role in what critics are now calling regimes of 'post-truth'.
The search for growth must come from innovating new business models, and our conference brings together executives who seek digital success in the post-sale, on-demand attention economy.
First, many of our users have heard of the attention economy, and they grasp its potential when it comes to consumer goods, movies, and other forms of entertainment.
Because of its abilities to play effectively in the online attention economy, The Conversation has also produced an array of academics who now have a discernible public profile.
Beyond the reach of the prosumerized sound bleeding into much of the exhibition, there is a wealth of art that is seemingly at odds with a network-optimized attention economy.
Paid Attention is a comprehensive look at the theory behind advertising in the attention economy.
I've been thinking a lot about the attention economy this week as I start working on the 2015 budget and brainstorm ways to increase CU Times' market share.
Nevertheless research also reflected upon human attention as a scarce commodity, and urged economists to regard human attention as the new currency of business and thus to forge the attention economy paradigm (Davenport-Beck, 2001).
In this digital attention economy, visuals are not optional anymore--unless you can limit your text to 140 characters on Twitter or in text messages.
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