Attention Economics

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Attention Economics

A way to approach marketing that treats a person's attention as a scarce commodity that one must acquire in order to motivate that person to buy a good or perform some act. Attention economics is especially important in advertising; because of the sheer volume of advertisements people see and hear, advertisers must be aware of the need to grab and hold a person's attention.
References in periodicals archive ?
Yup, you heard it right: The Attention Economy. It's exactly what it says.
According to a paper titled "The Attention Economy: Measuring the Value of Free Digital Services on the Internet" by Erik Brynjolfsson and Joo Hee Oh in 2012, free Internet service pushed up the annual average growth rate of US GDP by 0.74% from 2007 to 2011.
The findings presented herein are applicable to the attention economy, particularly to cases of tokenized networks (where sensitive data are protected by replacing the data with an algorithmically generated number) operating with cryptocurrencies and digital assets, and to prediction markets (i.e.
PT offers world-class marketing, learning, and testing services that help its clients win in the attention economy. Its fact-based marketing services prove the benefits of technology products through every stage of the customer relationship, while its training and sales enablement offerings earn learners' attention and reward it with content they want.
He believes we're living in an attention economy, that the time-value--the value of 10 seconds of our full attention, say--of people we're trying to communicate with is inversely proportional to their ability to be distracted.
This process represents an attention economy that has developed into a major media and attention technology sector.
Crosscurrents of populism and anti-humanism are running through evangelical support for Trump, progressive puritanism, liberals defending an FBI-led "resistance," Sean Hannity's crush on Julian Assange, Steve Bannon calling himself a "conservative Leninist," as well as the resurgence of marginal strains of Stalinism, Maoism, Third Position fascism, National Bolshevism, and assorted political cults flickering throughout a social-media driven attention economy operating on the rubble of the liberal establishment's journalism wing.
For every one of us trying to fix the attention economy, they have 20 researchers trying to suck you further into it."
In the attention economy that we live in, every person and every brand is a publisher and has a near-zero cost of publishing around the world.
Situating itself in relation to the fields of boredom studies, critical attention studies and feminist media studies, the article reads these videos as performing a variety of affective labour that is increasingly required of gendered subjects in the so-called 'attention economy' of twenty-first century media.
We talk about an attention economy, yet are often pretty uneconomical with our attention.
However, beyond social media and amid exponential technological growth, a new movement to reward consumer involvement is underway: the Attention Economy.
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