Aesthetics

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Aesthetics

Physical beauty. It is an important concept in marketing because consumers may be more inclined to buy a product they find aesthetically pleasing.
References in periodicals archive ?
The company invested significant resources and navigated plenty of paperwork to address mountainous terrain, environmental issues, asthetics and archeological concerns with numerous local, state and federal agencies.
However, a Chemical Engineering major related: "Growing up; I was always more interested in the substance of what surrounds us--not so much the asthetics [sic] about it.
En Santeria Asthetics in Contemporary Latin American Art, ed.