Aesthetics

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Aesthetics

Physical beauty. It is an important concept in marketing because consumers may be more inclined to buy a product they find aesthetically pleasing.
References in periodicals archive ?
Designers spend a great deal of time coordinating styles, finishes, and colors but we begin by selecting the right product for the situation before we get into the asthetics issues.
Gerald said: "We've always had a love of the asthetics of movements from the early part of the 20th century including the Russian constructivists, Daddists, Cubists and German expressionists so we went back to that.
This will take place at Asthetics, and could take upto approximately 7 - 10 days for maximum effect.
The company invested significant resources and navigated plenty of paperwork to address mountainous terrain, environmental issues, asthetics and archeological concerns with numerous local, state and federal agencies.