Average Revenue Per Unit

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Average Revenue Per Unit

A measure of the total amount of revenue a product generates, divided by the total number of users or units of that product. Companies use the ARPU to determine how profitable a certain product is, and, if necessary, make improvements, expand, or cancel the product. ARPU is commonly used in the telecommunications industry to determine the revenue generated per cell phone user on various plans and/or types of cell phone.
References in periodicals archive ?
But emerging markets aren't the biggest reason for declining ARPU.
Arpu in the Philippines will likely remain under pressure over the next two to three years due to free data promotions introduced by the incumbent players, CLSA said.
Some claim that ARPU rates will increase as a result of economic growth.
Statistics issued by Pakistan Telecommunication Authority (PTA) revealed that during 200910 the ARPU was Rs.
Total wireline broadband ARPU was up more than 6 percent year over year.
However VIVA said the launch of its next-generation mobile network -- which allows web download speeds several times faster than its predecessor 3G -- was helping it counter the decline in ARPU by attracting more customers with high data usage.
revenues increased 6% to $6.27 billion compared with Q2 2013 primarily due to strong ARPU growth along with a larger subscriber base.
"The mobile market in India is going through a rough patch, where voice average revenue per user (ARPU) is falling very fast, and the increase in data ARPU is not able to fully compensate for the decline," said Neha Gupta, senior research analyst at Gartner.
The launch of 3G services will allow Mobilink to sustain revenue and earnings growth as the increased data revenue will drive up the average revenue per user (ARPU).
While leveraging this growth and expanding ARPU, the company also wanted to be the best provider of customer service in the industry.
Mobile average revenue per user (ARPU) was stable at QR123.
(-) Overall, we had good results, strongly supported by the adoption of RED packages by Romanian mobile users," said Inaki Berroeta (in picture), CEO of Vodafone Romania.The company's mobile ARPU (Average Revenue per User) reached EUR 6.5 for the quarter, representing an increase of 8.5 percent, quarter to quarter.As compared to same period last year, the company's mobile ARPU decreased by 8.7 percent.At June 30, 2013, contract subscribers accounted for 40.4 percent of the customer base, while users of Cartela Vodafone represented 59.6 percent of the customer base.Prepaid users in the base increased by 0.3 percentage points quarter to quarter, and by 2.6 percentage points as compared to the same period, last year.