Average Revenue Per Unit

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Average Revenue Per Unit

A measure of the total amount of revenue a product generates, divided by the total number of users or units of that product. Companies use the ARPU to determine how profitable a certain product is, and, if necessary, make improvements, expand, or cancel the product. ARPU is commonly used in the telecommunications industry to determine the revenue generated per cell phone user on various plans and/or types of cell phone.
References in periodicals archive ?
17 SIMs and based on the statistics, the actual ARPU per month of cellular services is equal to approximately Rs.
The other reason in drop of ARPU is an increasing use of smart communication applications via Internet which is slowly eroding the need for traditional SMS and voice calls.
With the launch of 3G services, it is anticipated that the operators would be able to improve their data revenues and thereby, ARPU would rise again in upcoming years.
The continuing stability in ARPU is encouraging, particularly as it is occurring a year before we had anticipated.
A year-on-year ARPU comparison of mobile operators' ARPU performance highlighting the top and bottom 8 performers.
Trends in average blended, postpay and prepay ARPU since 2006.
We forecast that the industry average monthly ARPU will remain in the range of ARS 39 - ARS 40 over the forecast period, 2010 - 2014.
Our model predicts that Claro will continue to have the lowest ARPU level in the country with an expected monthly ARPU of ARS 34.
Given the higher sustained level of DATA ARPU experienced by Australia's mobile operators, we expect a higher level service revenue growth in 2009 and 2010 of 8% and 5.
WE EXPECT THE OPERATOR-WIDE AVERAGE ARPU LEVEL TO REMAIN IN THE RANGE OF US$26 - $27 OVER THE NEXT THREE YEARS
In 2010, while we continue to believe that Sprint-Nextel will have the highest ARPU levels in our coverage list at US$ 55.