Area of Dominant Influence

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Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.

References in periodicals archive ?

Complicating the matter is the fact that unlike other states, New Jersey has no area of dominant influence (ADI) of its own.

Jersey press group hits hard in bid for political ads

A rating of 8 means that 8 percent of the 450,800 households in the 36-county area of dominant influence watched KATV.

KATV is no. 1 in Little Rock: Arbitron ratings show Channel 7 has significant lead in market

The deep-discount giant has traditionally given only one franchise in each area of dominant influence (of television signals), but the San Francisco Bay area is so large that it can easily be shared by two franchisees, says Drug Emporium vice president of finance Charles Kahn.

San Francisco eyed by Drug Emporium

In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Belgium when defined as an area of dominant influence.

New Report Helps Executives to Evaluate Strategic Investment and Entry Alternatives in Belgium

In this chapter, I report the allocation for each category for Australia as an area of dominant influence in Oceana and, potentially, the world.

New Report Provides an Extremely Detailed Overview of Factors Driving Latent Demand and Accessibility in Australia

In this chapter, I report the allocation for each category for Oman as an area of dominant influence in the Middle East and, potentially, the world.

New Report Provides an Extremely Detailed Overview of Factors Driving Latent Demand in Oman