Area of Dominant Influence


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Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
References in periodicals archive ?
Complicating the matter is the fact that unlike other states, New Jersey has no area of dominant influence (ADI) of its own.
A rating of 8 means that 8 percent of the 450,800 households in the 36-county area of dominant influence watched KATV.
The deep-discount giant has traditionally given only one franchise in each area of dominant influence (of television signals), but the San Francisco Bay area is so large that it can easily be shared by two franchisees, says Drug Emporium vice president of finance Charles Kahn.