Area of Dominant Influence


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Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
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References in periodicals archive ?
The decision was prompted by the growing sentiment, among some Scarborough clients, that the firm isn't providing those in the New York area of dominant influence (ADI) with proper support.
Scarborough Research under the microscope
The grocery chain had an 18.57 percent share of the Little Rock market's Area of Dominant Influence, according to an August survey published in The Shelby Report of the Southwest, a food industry publication.
The food year: bagels, small eateries abound
San Francisco's area of dominant influence (ADI) leads the nation in per capita effective buying income ($15,374) and retail sales ($7,625).
Longs is planning expansion effort
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