Arbitron Company

A company that provides clients with information about American radio markets; examples of such information include demographics, size and the products people in different markets are likely to buy. It provides similar information about online and other forms of broadcasting markets. It is based in New York.

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his decade of work at the Beer Institute, Jones previously worked for Arbitron Company (Nielsen) in Columbia, Maryland, and the Regional Economic Studies Institute in Towson, Maryland.

Beer Institute's Lester Jones to join the NBWA

Peacock Vice President, Research The Arbitron Company

"Yes, you can raise response rates." (marketing research)(Research Currents)

The Arbitron Company, which keeps its ear on radio stations, has a 12-week ratings period in the spring and fall, equating a total of 24 weeks that listeners are bombarded with commercials, promotions, and downright stupid gimmicks in attempts to boost ratings.