his decade of work at the Beer Institute, Jones previously worked for
Arbitron Company (Nielsen) in Columbia, Maryland, and the Regional Economic Studies Institute in Towson, Maryland.
Managers of a dozen English-language stations complained to the
Arbitron company late last year that Spanish radio listeners were vastly over-represented in recent surveys, leading to ratings surges for many Latino stations and losses for Anglo outlets.
The
Arbitron Company, which keeps its ear on radio stations, has a 12-week ratings period in the spring and fall, equating a total of 24 weeks that listeners are bombarded with commercials, promotions, and downright stupid gimmicks in attempts to boost ratings.
The
Arbitron Company graduated Little Rock to a consistent measurement status which will produce ratings books four times a year and ratings books four times a year as opposed to once every spring and fall.
