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Cost per Thousand

In online advertising, the measurement of cost paid by an advertiser per 1,000 impressions of its advertisement. One impression is one view of the advertisement by a website viewer. Many websites, especially those with high traffic, charge advertisers on a per 1,000 impression basis. It differs from a cost per click scheme, in that the viewer does not have to click on the ad in order for the advertiser to be charged.


See Certified Property Manager.

References in periodicals archive ?
Skrenta was able to initiate the spread by first infecting the school computers that used Apple II operating systems.
Wozniak is widely admired for the ingenuity of his designs for the home-built Apple I machine and its enormously popular successor, Apple II.
Also stolen was an Apple II printer, worth only about $100 because it was an older model, Frasca said.
The following year, he introduced his Apple II personal computer, featuring a central processing unit, a keyboard, color graphics, and a floppy disk drive.
In 1977, Apple Computer produced the Apple II, the first commercially successful personal computer.
Since the launch of the Apple II personal computer in the 1970s, followed by the Macintosh in the 1980s, Apple has been a leader in the personal computer industry.