Fear Appeal

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Fear Appeal

In marketing, the use of fear to generate the desired response. For example, a company may launch an advertising campaign implying that persons who do not purchase flood insurance are in imminent danger of a flood. Fear appeal is most common in marketing related to health care.
References in periodicals archive ?
Trump's appeal to fear and his dire warnings about the country being overrun by dangerous foreigners, and the violence and economic disaster that would accompany a Democratic victory, succeeded in energizing Republican voters.
Certainly you can appeal to fear as a catalyst for change, noting the dire consequences of non-compliance with regulations specific to your industry and the more-sweeping ones of privacy on an international scale.
However, his response was to appeal to fear, anger and prejudice and to propose inconsistent, illogical solutions.
My "appeal to fear campaigns" always include a message on how to prevent the injury in order to influence that behavior change.
I earnestly hope that both sides in the referendum debate will rise above this kind of appeal to fear. To independence we may say Yes or No - but to Trident we say No.
They frequently appeal to fear (of terrorists), resentment (of liberals and welfare cheats), and anger (at our first black president, at "socialized medicine," at federal bureaucrats).
Others said it could encourage people to harass or victimise their neighbours and made an undue appeal to fear.
Appeal to fear: Threats "do not provide real choice," the book explains, "and thus they are not really reasons for agreement--even if they are sometimes successful in gaining compliance."
Bolster strategies common in mass media include propaganda, appeal to fear and pity, ad hominem, popular opinion, public opinion polling, and persuasive definitions.
News & World Report, "The issues of life and marriage are crucial, but the appeal to fear or hatred is not a Christian approach."
But the Advertising Standard Authority said its bid to win back customers used an "undue appeal to fear".