AIDA

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Awareness, Interest, Desire, Action

In marketing, a model of the four steps a person takes in deciding upon an action (especially a purchase). Awareness occurs when, through advertising or word of mouth, a person comes to know the existence of the product. Interest is a curiosity that causes the person to seek out more information. Desire is the state in which the person wants the product. Finally, action occurs when the customer buys the product or commits the desired act. This model is used in marketing both goods and intangibles, such as political campaigns. It is abbreviated AIDA.

AIDA

awareness, interest, desire, action – the stages through which a consumer is intended to be taken by ADVERTISING messages before purchasing a product.
References in periodicals archive ?
Egyptian princess Amneris is in love with Radamis, who is the star-warrior of Ancient Egypt, and they appear to be unofficially betrothed to one another.
Mezzo-soprano Olga Borodina as Amneris in Verdi''s Aida
Outstanding performances were by soprano Lucrezia Garcia playing Aida, tenor Jorge De Leon playing her troubled lover Radames, and mezzosoprano Ekaterina Gubanova taking the part of Amneris, the princess whose hopeless passion is not returned by Radames.
The love triangle is formed when the Pharaoh s daughter Amneris falls in love with RadamE s, but he does not return her feelings.
Ellen appears opposite Luke Flacks as Ramades, while two more very familiar faces on the operatic scene, are Sharon Whitehead as the Egyptian princess Amneris, and Paul Bennett as the evil-plotting Zoser.
Amneris, daughter of the King of Egypt, appears in which grand opera?
CIRILLO, LUIGI Y ROSELLI, AMNERIS (eds.) (1986) Codex Manichaicus Coloniensis.
The romance is made more complex by the fact that the Egyptian princess Amneris is also in love with Radames, who does not care for her at all.
The student cast also features Emma Sohlberg (as Amneris), Ansel Dow (Zoser), Zach Esrig (Mereb) and Audrey Hudson (Nehebkuh).
Roselli, Amneris. "I Sogni di Ippocrate nell'interpretazione di Giulio Cesare Scaligero." In Il sogno raccontato: atti del convegno internazionale di Rende, 12-14 novembre 1992, ed.
16 Radames and Amneris are among the leading characters in which grand opera?