AIDA

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Awareness, Interest, Desire, Action

In marketing, a model of the four steps a person takes in deciding upon an action (especially a purchase). Awareness occurs when, through advertising or word of mouth, a person comes to know the existence of the product. Interest is a curiosity that causes the person to seek out more information. Desire is the state in which the person wants the product. Finally, action occurs when the customer buys the product or commits the desired act. This model is used in marketing both goods and intangibles, such as political campaigns. It is abbreviated AIDA.

AIDA

awareness, interest, desire, action – the stages through which a consumer is intended to be taken by ADVERTISING messages before purchasing a product.
References in periodicals archive ?
In the last scene, when Radamis is sentenced to death for betraying the country, Amneris portrays her feelings of confusion and despair very well; she is as good an actor as she is a singer.
Outstanding performances were by soprano Lucrezia Garcia playing Aida, tenor Jorge De Leon playing her troubled lover Radames, and mezzosoprano Ekaterina Gubanova taking the part of Amneris, the princess whose hopeless passion is not returned by Radames.
The love triangle is formed when the Pharaoh s daughter Amneris falls in love with RadamE s, but he does not return her feelings.
bar] THEATRE COUP: Sharon Whitehead as Amneris in Aida
Later, when the escape plan goes all wrong and Radames is sentenced to death, Amneris offers him a choice, "Marry me and become King of Egypt, or be buried alive".
El mundo es sordo", dice Amneris Santacruz, la costurera con la que vive Clemente.
DAVID AGUIRRE, MD *; DAVID CAISEDA, MD *; MARIA CORREA-RIVAS, MD ([dagger]); MARIA MALDONADO, MD ([double dagger]); WILMA RODRIGUEZ, MD ([double dagger]); GABRIEL MIRANDA, MD **; AMNERIS LUGO, MD **; JORGE GANDIA; MD *
In the final act, when Radames is doomed to die buried alive in the temple of Vulcan, and he finds Aida within to share his fate as well, the three-tiered staging with Radames on the lower level, Aida in the middle level, and Amneris kneeling in prayer above their tomb in the upper level, along with the very dark and shadow-like lighting, is accomplished with great effect.
THE IDEA CAME TO THE COUPLE AROUND the time of Scott's success as Amneris, the spoiled Egyptian princess in the Broadway-bound Aida, when a large record company offered her a contract to make a solo album.
And she smartly played Amneris less as a witch than as a powerful woman unwilling to be denied her prerogatives.
Trusting Herself: Stefania Toczyska is the Met's New Amneris.
Tatiana Busuioc stole the show for me as Amneris, the princess of Egypt.