American Marketing Association


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American Marketing Association

A professional organization in the United States for companies and individuals who practice or study marketing. Among other things, it manages educational and professional development activities, along with conducting research and providing networking opportunities. It is based in Chicago.
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References in periodicals archive ?
The mission of the American Marketing Association New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing.
MetLife's Esther Lee to be Inducted into American Marketing Association NY's Marketing Hall of Fame[R]: "Future of Marketing" to be the subject of inductee presentations at May 17, 2018 induction ceremony at offices of R/GA in New York
He is currently the director of the American Marketing Association's Relationship Marketing Special Interest Group.
Sales skills workshop is lined up
Hodock, former Chairman of the Board of the American Marketing Association, recently authored "Why Smart Companies Do Dumb Things" (Prometheus Books, August 2007).
Why Smart Companies Do Dumb Things
He is the past president of the NAA's Research Foundation, the American Marketing Association, and the World Future Society.
Kip Cassino Receives NAA Award of Merit
He received his bachelor's degree in journalism and public communications from the University of Alaska Anchorage and is a member of the American Marketing Association.
Northrim Bank
This national award is presented annually by the New York chapter of the American Marketing Association to advertisers and their agencies for campaigns that deliver outstanding consumer-driven sales results.
Matrix wins award
Presented by the New York American Marketing Association, the award was a "Silver" honor within the EFFIE consumer electronics and entertainment category.
BEST BUY NABS EFFIE AWARD FOR IN-HOUSE AD CAMPAIGN
A highly regarded master of the art of resume writing, he currently is the resume expert for 6FigureJobs.com, SpencerStuart.com, the American Marketing Association and BlueSteps.com, and one of the senior resume experts for NETSHARE.com.
FEI adds health insurance benefit
The Internet and e-mail are popular work tools these days, but not all usage is work-related, which could lead to legal headaches for the employer, according to the American Marketing Association
Internet irregularities. (Short Takes)
That's how a skeptical Leo Bogart--recipient of prestigious awards from the American Marketing Association and the American Association for Public Opinion Research and one of the first two men (with George Gallup) inducted into the Market Research Council's Hall of Fame--describes the current market research trend of "focus groups." These are, in Bogart's apt description, "collective interviews with small groups of people unsystematically selected without reference to any randomized sampling plan."
Measuring up: testing the pretensions of market research and polling. (Culture and Reviews)
The Effie Awards are presented annually by the New York American Marketing Association in recognition of the year's most effective advertising campaigns.
The mighty duck: Aflac is boosting sales and name recognition with its ubiquitous duck, and now the marketing icon is also reaching audiences in Japan. (Life/Health: Marketing)
--Bob Wallach, President and CEO, MarketingPower, Inc., Chicago, a subsidiary of the American Marketing Association
Boxwood Technology: the key to career center success. (Business Partners)
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