The mission of the American Marketing Association
New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing.
He is currently the director of the American Marketing Association
's Relationship Marketing Special Interest Group.
Hodock, former Chairman of the Board of the American Marketing Association
, recently authored "Why Smart Companies Do Dumb Things" (Prometheus Books, August 2007).
He is the past president of the NAA's Research Foundation, the American Marketing Association
, and the World Future Society.
He received his bachelor's degree in journalism and public communications from the University of Alaska Anchorage and is a member of the American Marketing Association
This national award is presented annually by the New York chapter of the American Marketing Association
to advertisers and their agencies for campaigns that deliver outstanding consumer-driven sales results.
Presented by the New York American Marketing Association
, the award was a "Silver" honor within the EFFIE consumer electronics and entertainment category.
A highly regarded master of the art of resume writing, he currently is the resume expert for 6FigureJobs.com, SpencerStuart.com, the American Marketing Association
and BlueSteps.com, and one of the senior resume experts for NETSHARE.com.
The Internet and e-mail are popular work tools these days, but not all usage is work-related, which could lead to legal headaches for the employer, according to the American Marketing Association
That's how a skeptical Leo Bogart--recipient of prestigious awards from the American Marketing Association
and the American Association for Public Opinion Research and one of the first two men (with George Gallup) inducted into the Market Research Council's Hall of Fame--describes the current market research trend of "focus groups." These are, in Bogart's apt description, "collective interviews with small groups of people unsystematically selected without reference to any randomized sampling plan."
The Effie Awards are presented annually by the New York American Marketing Association
in recognition of the year's most effective advertising campaigns.
--Bob Wallach, President and CEO, MarketingPower, Inc., Chicago, a subsidiary of the American Marketing Association