The
American Business Press has strongly advised businessmen that, with the growth of the marketing concept, advertising is no longer looked upon merely as an expense but as an integral part of companies' marketing mix.
In addition to receiving several
American Business Press Neal Awards for individual articles or editorials, Ashburn received the eighth ABP Crain Award for a distinguished editorial career and the first McGraw-Hill Award for a distinguished editorial career.
Beyond the sheltered world of America's defense industrial complex, where fat Pentagon contracts helped create outstanding technological leadership in weapons and the Internet, there is scarcely a high-tech sector where US companies can claim systematic leadership over their European competitors--a truth you would scarcely know from a casual inspection of the
American business press.
The
American Business Press received more than 1,100 entries for this year's Neals.
The
American Business Press (ABP) has just named him the winner of the 32nd Annual ABP Crain Award for Lifetime Achievement by an editor.
Pulp supplier Weyerhaeuser, Tacoma, WA, was recently selected by the
American Business Press as the winner of the "1998 W.
Harding said the ads were presented before focus groups that included second-class mailers such as Time magazine, and also before key- associations such as NAA, NNA, the Magazine Publishers of America and
American Business Press.
The
American Business Press president is now fighting to protect associations, too.
A San Francisco-based designer and humanitarian, highlighted in a July 1990 issue of WOOD & WOOD PRODUCTS, was recently honored, along with the story's author, at the White House by President George Bush in the
American Business Press Points of Light Award contest.
Phillips, along with the
American Business Press (ABP) and a variety of organizations representing short-run books, had waged what many thought would be a losing battle to convince the PRC that zoned editorial rates would ring the death knell for short-run magazines.
Foundation, is conferred by the
American Business Press to recognize outstanding career contributions to the editorial excellence of ABP member publications and those eligible for ABP membership.
