The chief negotiator for the Association of National Advertisers and the
American Association of Advertising Agencies, John McGuinn, declared the industry would conduct ``business as usual'' during the strike.
The Eastern Section of the SAG/AFTRA board of directors voted to authorize the strike Sunday, after rejecting a final offer from the
American Association of Advertising Agencies and the Association of National Advertisers.
10-11
American Association of Advertising Agencies Financial Conference, Grand Hyatt Union Sq.
Last November each hour of prime-time network television contained an average of 16 minutes, 43 seconds of advertising and other ``nonprogramming'' content, a jump of 59 seconds from the preceding year, says a survey by the
American Association of Advertising Agencies.
Anything that allows me to fast-forward through programming I don't want to see is bad for us,'' said Allen Banks, executive media director for Saatchi & Saatchi North America and chairperson for the media policy committee of the
American Association of Advertising Agencies.
21-24
American Association of Advertising Agencies Management Conference & Annual Meeting, Alameda, Fla.
The contract, which was negotiated with the Association of National Advertisers and the
American Association of Advertising Agencies, provides for an 8 percent increase in session fees and is retroactive to April 1.
