American Association of Advertising Agencies


Also found in: Medical, Acronyms, Wikipedia.

American Association of Advertising Agencies

A lobbying and trade organization for advertising agencies in the United States. In addition to promoting legislation on behalf of the advertising industry, it also provides resources for advertising agencies. For example, it publishes the AAAA spot contract, which is a standardized contract members may use to save the cost of creating special contracts for each client. Its headquarters are in New York City.
Mentioned in ?
References in periodicals archive ?
The chief negotiator for the Association of National Advertisers and the American Association of Advertising Agencies, John McGuinn, declared the industry would conduct ``business as usual'' during the strike.
The Eastern Section of the SAG/AFTRA board of directors voted to authorize the strike Sunday, after rejecting a final offer from the American Association of Advertising Agencies and the Association of National Advertisers.
10-11 American Association of Advertising Agencies Financial Conference, Grand Hyatt Union Sq.
Last November each hour of prime-time network television contained an average of 16 minutes, 43 seconds of advertising and other ``nonprogramming'' content, a jump of 59 seconds from the preceding year, says a survey by the American Association of Advertising Agencies.
Anything that allows me to fast-forward through programming I don't want to see is bad for us,'' said Allen Banks, executive media director for Saatchi & Saatchi North America and chairperson for the media policy committee of the American Association of Advertising Agencies.
21-24 American Association of Advertising Agencies Management Conference & Annual Meeting, Alameda, Fla.
The contract, which was negotiated with the Association of National Advertisers and the American Association of Advertising Agencies, provides for an 8 percent increase in session fees and is retroactive to April 1.

Full browser ?