Ambiguous Statement

Ambiguous Statement

In advertising, any statement that does not have a specific meaning. Ambiguous statements are particularly useful if a new product does not have a target audience or if the producer is unsure to whom it will appeal. For example, an advertiser may call a new product "fresh" in its advertising because, although it may mean different things to different people, it is usually interpreted positively.
Mentioned in ?
References in classic literature ?
All I elicited was an ambiguous statement as to the distance between the cottage and the hall; it was "not so far." And so she left me to my pipe and to my best night yet, in the stillest spot I have ever slept in on dry land; one heard nothing but the bubble of a beck; and it seemed very, very far away.
View in context
"However, with this somewhat ambiguous statement, the Defence Minister either intends to keep us guessing or seeks to announce a change in policy."
Defence Minister's remarks on nuclear policy ambiguous: Congress
In an ambiguous statement issued earlier on Tuesday, the Searle company announced that it will be acquiring OBS Pakistan Ltd.
OBS Pakistan amalgamates AGP with AitkenStuart
In the spring session of the Parliamentary Assembly of the Council of Europe, Secretary General of the Council of Europe Thorbjorn Jagland remembered by an ambiguous statement.
Strange desire of Secretary General of Council of Europe
Wilkins agreed.<br />"A generic and ambiguous statement falls short of meeting [this standard]," Wilkins wrote, entering a declaratory judgment for the plaintiffs.
MassHealth denial notice violates federal law
Orbih noted that going by the public outcry against the attempt to cede part of Edo land to the herdsmen, the state government hurriedly came out with an ambiguous statement.
PDP accuses Edo govt of plan to cede land to herdsmen
In an ambiguous statement made in June 17, First Lady Melania Trump herself said that she 'hates' seeing families separated at the border, and hopes 'both sides of the aisle' can reform the nation's immigration laws.
Merriam-Webster corrects Trump for misspelling 'border' as 'boarder'
The White House later issued an ambiguous statement that left unclear whether President Donald Trump -- who has said Tillerson was wasting his time pursuing dialogue with North Korea-- had given his approval for the speech.
Tillerson: US ready to talk to N. Korea; Japan wants pressure
Part 101 applies to those users with the ambiguous statement that recreational drones may not be operated "so as to endanger the safety of the national airspace system." It provides no specifics about operating drones safely and fails to address privacy.
Drafting policies for campus drones: this emerging technology provides both opportunities and challenges for universities
He revealed after the session that this was an ambiguous statement designed to make me feel even more unsettled.
'The experience made me uneasy and vulnerable'
Saying or posting such a useless, ambiguous statement does two things.
On taking action
API released a somewhat ambiguous statement in response to the proposed rule.
PHMSA proposes liquid pipeline safety changes

Financial browser ?
Full browser ?