Alternative Media

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Alternative Media

Any non-mainstream media. For example, fringe right- and left-wing groups may operate their own radio stations or websites. More broadly, alternative media may include any small media outlet that is not controlled by a large corporation or a government. Advertising in alternative media may provide a cheap way to appeal to a niche audience.
References in periodicals archive ?
The Three Alternative Journalism of Africa, The International Communication Gazette, 74 (7), 636-654.
The final section is a summary of alternative journalism today and the future of oppositional reporting.
His last book, this time co-written with James Hamilton, another very active scholar in this area of research, deals instead with Alternative Journalism.
Doing SheBron and other spoofs, Seely told me recently via e-mail, is "something I personally consider to be part and parcel to alternative journalism, and I would have wanted to write that whether I was writing at a New Times paper--or otherwise.
WASHINGTON, May 12 /PRNewswire/ -- Ten fellows have been chosen to attend the Academy for Alternative Journalism summer residency program at Northwestern University's Medill School of Journalism.
Organized by Shirley Lens, the event is co-sponsored by the San Francisco Bay Guardian, the Center for Investigative Reporting, Adam Hochs-child, the Institute for Alternative Journalism, KQED, the Media Alliance, Mother Jones, Pacific News Service, and the San Francisco Weekly.
The dailies scoff at the idea that alternative journalism is a privileged market.
Some alternative journalism looks like it was never read twice, much less edited.
The prose is informal and accessible; the authors work through the basic philosophical and practical questions (how does WikiLeaks challenge alternative journalism, mainstream journalism, and authority?
Even without a large body of research on alternative journalism, we can still discern lessons applicable to journalism as a whole, especially with regard to utilization of sources outside the mainstream, independent attitudes among the journalists and editors themselves, story selection, and less bottom-line oriented business practices.
Anyway, in the last several months, some of the biggest names in alternative journalism have been forced out of the paper--first, outspoken media critic Doug Ireland, then, longtime cartoonist Jules Feiffer and, most recently, political reporter Sydney Schanberg, a Pulitzer Prize winner best known for his book "The Killing Fields.
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