Alternative Media

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Alternative Media

Any non-mainstream media. For example, fringe right- and left-wing groups may operate their own radio stations or websites. More broadly, alternative media may include any small media outlet that is not controlled by a large corporation or a government. Advertising in alternative media may provide a cheap way to appeal to a niche audience.
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References in periodicals archive ?
Rivers's Other Voices: The New Journalism in America (2011); Lauren Kessler's The Dissident Press: Alternative Journalism in American History (1984); Bob Ostertag's People's Movements, People's Press: The Journalism of Social Justice Movements (2006); and Todd Vogel's The Black Press: New Literary and Historical Essays, (Vogel (Ed.), 2001) eschew the term literary journalism and its old and new avatars.
Similarly, the articles of a special issue of Journalism: Theory, Practice and Criticism together recognize, according to Atton (2003), "that alternative journalism is practised in a multiplicity of hybridized, content-specific and contingent ways" (p.
To me it is alternative journalism that tends to look beyond the obvious or beyond what is reported.
There are others, such as Raseef22, an alternative journalism plat- form.
Another mechanism that transcends so-called objectivity and ensures fair representation of cultural minorities is the promotion of minority media and alternative journalism. The minorities can develop an alternative journalism which is different from the mainstream media in order to raise their concerns at the community level.
Harcup, Tony, Alternative Journalism, Alternative Voices, Routledge, London, 2013, ISBN 9 7804 1552 1189 5, 185 pp.
The Three Alternative Journalism of Africa, The International Communication Gazette, 74 (7), 636-654.
of Sheffield, England) presents new and old essays mapping the development of "alternative journalism" in the UK since the 1970s.
Alternative journalism is not in a position to really challenge the news industry.
Alternative journalism challenges the rules and routines of normalized and professionalized practices.
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